KD launched a line of limited-edition flavour seasoning packets to pair with their famous KD Macaroni and Cheese. The flavours were bold and unusual and needed an eye-catching design to match. Appealing to Gen-Z - a hashtag challenge was designed to encourage heightened social engagement and simultaneous promotion of the brand.
Above image courtesy of Foodology
Above image courtesy of DailyHive.
Above image courtesy of Amazon Canada.
Above image courtesy of Amazon Canada.
Above image courtesy of DailyHive.