Kraft Peanut Butter expanded their product line to include a new Extra Roasted Flavour. The project objective was to design the new SKU as an extension to the other flavours by exploring unique colours palettes, callouts and placement options. The ultimate goal being that the new design would both represent and differentiate the flavour but fit in cohesively with the overall product lineup.
Above images of individual containers courtesy of Amazon. Design mockup by Rebecca Black.